From April 20 to May 5, 2024, at THE BOX Chaowai Young Power Center, a creativity team-building event that transcends time and space allowed the charm and culture of the MINI brand to be fully appreciated.

This time, MINI brought together classic models from both domestic and international markets to sweep through THE BOX with the essence of creativity. Through three chapters: "Stories of Classic Minis," "The Little Car for Big Events," and "Embracing the New MINI Family," the event narrated the brand's captivating stories since its inception, aiming to inspire a creative resonance with the audience while encouraging owners and enthusiasts to showcase their unique qualities.

The event also deeply integrated trendy youth consumer scenarios, launching collaborative products like Mars Supermarket pet apparel, Badmarket trendy T-shirts, and a Slackoff jewelry co-creation activity, generating widespread attention and buzz among the young audience.

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