The all-new BMW 7 Series is a window to the future of BMW and premium mobility, continually evolving whilst remaining true to its DNA- “Sheer driving pleasure”, with innovation and technology. It is born for a new era when technology is changing the rules of the game, and the Chinese people are embracing new mobility, new technology and Internet+ with an ever-increasing passion. In this new era, luxury is defined by sustainability, digitalization and connectivity. The new 7 series is setting benchmarks in these areas, which is exactly what our Chinese customers are expecting.

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