44-years history, 6-generation heritage & innovation, the choice of 15.5 million car owners have jointly achieved the icon of BMW 3 Series. Each generation of BMW 3 is the icon of the era. It is A TIMELESS ICON.
It’s not just a launch event but a GRAND celebration OF THE 3 BIMMER to express, share and cherish their passion in heart - the passion which leads to THE 3 THE ICON.