On March 27, 2023, at the Hangzhou Canal Cultural Center, Feifan Auto launched its second product, the F7. The duration of the launch event was just the length of a TV episode, with Feifan engaging consumers in the most sincere manner, interpreting the F7's warm new luxury.
This event took the form of a traditional launch, clearly narrating the new product's concept of "New Luxury, Intelligent Space." The core principles of the event were simplicity, authenticity, and impact. It aimed to allow users to clearly, intuitively, and accurately grasp the product's features, meeting their pursuit and ambition for quality of life.