In 2023, BMW Motorrad returned fully equipped, carrying the expectations of countless riders! In April, in the spring, an "once-in-a-lifetime" thousand-mile journey commenced in the valleys of Zhangjiajie.

The entire family of vehicles passionately ascended the "First Wonder of the World," conquering the 99 bends road. A 20-kilometer parade of thousands of riders. Additionally, there were stunt performances, lifestyle experiences, and various fun activities. Zhangjiajie Municipal Party Committee Member Mr. Wu Wenhai and Hunan Provincial Civilized Traffic Image Ambassador Wang Han made surprise appearances at the "Scorching Night" event. Cheers and shouts from clubs all over the country. The new family member, G 310 RR, made a stunning debut. The Hanggai Band gave a heartfelt performance. This was a true soul carnival for riders of all kinds!

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